A Quick Guide: VeeFriends NFT Collection

August 22


VeeFriends (As some call it, Gary Vee NFT) has continued to prosper, providing one of the most successful NFT membership use-cases in existence. Gary Vee took a unique approach to his large-scale endeavor that has continued to influence the greater world of NFT. Created as a way to bring to life his ambitions of building a community around his creative and business passions via NFTs, GaryVee’s VeeFriends has continued to prosper. VeeFriends provides one of the most successful examples of an NFT use-case that centers around community building and brings Gary Vee’s creative and business passions to life in an immersive and dynamic way. The success of VeeFriends points to the immense potential of NFTs as a tool for community building and highlights GaryVee’s acumen as a thought leader in the space.

Image Credit: VeeFriends

What is VeeFriends?

Gary Vee is the founder of VeeFriends NFT collection. The collection includes Mini Drops, Book Games, and the “Series 2” collection. The Mini Drops are a series of ten 1-of-1 NFTs that were created using illustrations from the children’s book “Goodnight GaryVee.” The Book Games are a series of five games that can be played using the illustrations from “Goodnight GaryVee. All of the VeeFriends tokens are ERC-721 tokens that have been minted on the Ethereum blockchain. The VeeFriends brand is an extension of GaryVee’s successful personal brand and provides fans with a new way to engage with his content.

Project Mission

The VeeFriends are a collection of characters that represent Gary Vee’s favorite qualities in others. Friends is the name of Gary Vee’s collection because he believes “business can be fun with friends”. Aside from symbolizing positivity, the VeeFriends characters represent Gary Vee’s dedication to building strong personal and professional relationships.


To date, the inaugural VeeFriends collection has generated over 56k ETH in sales volume via OpenSea. Since launching, VeeFriends has partnered with a number of notable brands and NFT projects to provide members with additional benefits. According to VeeFriends:

Each NFT will have a specific message and meaning and provide metadata with on-chain storage of media. The premise of Gary’s approach is to create access and serve his community. VeeFriends are all about utility and access, meaning each NFT will have different levels of access and activities through the smart contract attached with each investment thus giving them “utility” through metadata. Over the last 15 years, he has spent time interacting with hundreds of thousands of people — what VeeFriends will allow will be a structure around these interactions.  The token is the key that unlocks you into Gary’s world. 

Where to Purchase VeeFriends

Where to buy: Opensea

Website: VeeFriends, Mini Drops, VeeFriends Series 2,

Social Media Channels:  Instagram, Twitter

Blockchain: Ethereum 

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About the author 


Lourdes is an International creative strategist & content creator. She has curated content for the fashion, travel & hospitality industry for over 12 years.