What is a brand?
A brand is more than just a logo or a name. It’s the core essence of a business or organization that drives marketing and shapes how customers perceive the company. A strong brand can inspire loyalty among customers and help a business stand out in a crowded marketplace. Ultimately, a brand is the sum total of all the interactions that a customer has with a company. Creating a strong brand isn’t easy, but it’s worth the effort. A well-crafted brand can be the difference between a successful business and one that struggles to find its footing.
A personal brand is like a business brand, but for an individual instead of a company. Just like a business, you need to market your personal brand to make it known and accessible to potential employers, customers, or fans. A personal brand can be as simple as having a strong social media presence or creating content that showcases your unique skillset. You can also build your personal brand by participating in events or selling items (like art or merch) that are associated with your brand.
What are NFT PFPs and why do they matter for both business and personal brands?
As any business owner knows, building a brand is essential for success. And in today’s world, one of the most important things to consider is how you can use social media to connect with your customers on a more personal level. Profile pictures are a great way to do this.
The acronym PFP has become something of an NFT industry jargon in recent years as more people turn to these avatars to represent themselves online profile pictures. The idea of PFPs is to have an online image that represents you and is tied to your in real-life identity.
By using PFPs that represent your brand, you can create a stronger connection with your customers and make your brand more memorable. Brands can now use NFTs to create unique and engaging profile pictures that will help them stand out from the crowd.
NFT PFP projects that have turned into brands.
Bored Ape Yacht Club
Bored Ape Yacht Club owners have intellectual property rights over their NFTs. This means that if you are a BAYC holder then you can use the NFT to create a separate brand. This unique idea allowed BAYC holders to use their NFTs as derivative brands.
Bored And Hungry
Andy Nguyen opened Bored And Hungry, an NFT themed restaurant in Long Beach, California. After acquiring almost $400,000 worth of BAYC NFTs, he decided that they would be perfect for giving this new business image for a burger joint. The restaurant was originally a pop up shop but has been such a hit that they’ve had to move in permanently.
Bored Coffee Lab
Bored Coffee Lab is uniting Web3 and high-quality coffee. BAYC holders can actually license their Bored Apes to the brand and have specialty coffee created with their apes as the artwork for the coffee.
Thousands of BAYC holders have the ability to license out their ape NFTs but there is no manual on how to license them out. In steps Bored Jobs, acting as a middleman between NFT owners, NFT brands looking to license the NFT, and NFT creators.
For NFT owners Bored Jobs offers the option to put their prized collections to work, add additional value to their investments, and help them through the unknown when licensing their NFT. For brands, they give them access to a pool of NFT talent, standardize a new process of hiring NFTs, and engage with web3 in meaningful ways For creators they open new revenue streams for artists and their holders, increase utility through new revenue streams, and reach global audiences through memorable campaigns.
Tips for creating effective NFT profile pictures for your brand
In a world where everyone is trying to stand out from the crowd, your NFT can be a powerful personal brand tool. Here are some tips on how to use your NFT to make a unique and lasting impression:
1. Make sure your NFT reflects your personal brand. Consider what you want to communicate about yourself and make sure your NFT communicates that message clearly.
2. Use your NFT to start conversations. People will be intrigued by your NFT and it will give you a chance to talk about what makes you unique.
3. Keep your NFT updated. As your personal brand evolves, so should your NFT. Regularly update your NFT to reflect any changes in your brand identity.
4. Use your NFT to network. Connect with other like-minded individuals by sharing your NFT with them. You never know who you might meet!
By following these tips, you can use your NFT to create a strong personal brand that will help you stand out from the crowd and make lasting impressions.
If you want to create more awareness for your NFT PFP project, consider following some of the tips we’ve outlined in this post and set up a call with the NettyArt team. Keep in mind that a well-executed brand can help you achieve your goals both online and offline. Have you tried using an NFT profile picture for branding purposes? Let us know how it went!
-Pablo Segarra, Esq., Head of Client Relations @PabloEnriqueEsq